EBay will run 'limited' ads on Google

EBay said Friday the online auction leader plans to resume Web advertising on a limited basis with Google, but plans to use alternative ad services to a greater degree.

EBay, which uses Google advertising to promote its online auctions and is one of the biggest buyers of keyword ads on Google's leading pay-per-click advertising system, had canceled all Google ads 10 days ago in protest over the Web search company's bid to woo eBay customers to a rival payment system.

Instead, eBay plans to rely to a greater degree of competing advertising systems from Yahoo, Microsoft's MSN, Time Warner Inc.'s AOL, and IAC/InterActiveCorp's Ask.com.

Hani Durzy, a spokesman for San Jose, California-based eBay, said his company would begin advertising on Google again later on Friday but that: "I will tell you it will be in a much more limited way than it was before."

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