Google Continues Search Gains At Yahoo's Expense

Internet search figures for the month of May showed that U.S. queries rose 11.2% year-over-year, with Google Inc. continuing to grab market share. The Web search giant now has a record high 50.7% of the U.S. market, according to global Internet information provider comScore.

Google has been consistently trending upward in search, which could prevent Yahoo! Inc.’s attempt to boost its share of revenue in this market, Citigroup analyst Mark Mahaney said in a note to clients.

Meanwhile, Yahoo’s share of the search market fell to 26.4%, its lowest level in more than three years. Microsoft remained at 10.3% and the Ask Network dipped slightly to 5%.

Getting the best of both worlds at same time!

Are you using Google as your main search engine, how about Yahoo? How about searching on both websites at the same time? Yes... you can with Searchboth.com. These two big names in web search has joined forces along with AT&T, owner of Yellow Pages Corp. - the people that came up with the tool for users to search both google and yahoo at the same time. When a user types a search word, Searchboth displays results of both search engines in a split screened frame.


This is a nice feature especially for users doing research, it gives them more variety and they can easily compare the search results from both web sites. According to online polls and blogs cited by the YellowPages, the majority of tech savvy and non-tech savvy American search engine users are crossed between either Google or Yahoo. Each show the same results, but on different pages. Some results may come up on Google’s first page; however, the same results could be on Yahoo’s second, third or fourth page, or vice versa. Not the first one, similar to YaGoohoogle (which seems to be defunct ) from awhile back, and extremely similar to GahooYoogle, this seems to be a nicely built one, with capability to perform images, news, videos and more searches instead of just the default web search.

Searchboth.com is managed by IdeaLabz, and they confirmed that they are also planning on adding MSN, Ask.com and LiveSearch to the available choices in the near future.

a click or not a click? what's your "impression"?

There's no doubt the online advertising market is very well increasing as more advertisers shift to the internet to sell and promote their products and services. Marketers are rebelling against old media as more and more listeners, viewers and readers connect to the internet, advertisers are obviously following the suit.

But with these comes issues, some advertisers and web sites are having some troubles because they can't agree on what they should be counting. Most debates point to "clicks" on an ad. Advertisers argue that they should be billed only for clicks that bring customers to their Web sites to shop around. They don't want to pay for clicks made by accident or by, say, malicious competitors trying to make them exhaust their marketing budget. They also worry about unscrupulous Web site operators who click on the ads on their own sites - sometimes employing computer "bots" to do the job - so they can put more money in their pockets. But sellers of web advertising say it's not easy to distinguish the good clicks from the bad.

One of Google's business product manager wrote in a recent blog that their servers can accurately count clicks on ads, but the system cannot know what the intent of the clicking user was when they made that click. True. Thats why the big names like Google and Yahoo are said to be working on new technologies to sniff out phony clicks. I guess they should really work on this and make some kind of standard on measuring w/c clicks are counted and not. Because if you scare away the advertisers, publishers/web site owners who run these ads will definitely be affected in the end.