Monday, June 4, 2007

Google to put ads in RSS feeds

Good news to us bloggers, Google once again boosts it's ad network and publishing services by recently acquiring FeedBurner, which offers publishing and advertising services for blogs and content syndication feeds .

"FeedBurner, which has over 400,000 publishers on its network, will beef up Google's own AdSense publisher network, particularly among blogs, where FeedBurner is stronger than Google, said Susan Wojcicki, vice president of product management at Google, during a press conference.

Likewise, Google advertisers will benefit from an expanded ad inventory and ad distribution platform. Finally, FeedBurner shares Google's philosophy of helping end users find information online, with FeedBurner focused on blogs and feeds and Google on search.

'We think this will be a win for users, publishers and advertisers on the internet,' she said."

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