AdSense for Video Games?

Google is planning to take the gaming world by storm, according to a story in The Seattle Post Intelligencer, which reports that the company is working on AdSense for video games.

Dubbed AdSense for Games, Google's new application, when launched, could be a significant player in a fast-growing market, according to a Yankee Group study that predicts in-game advertising will exceed $971 million by 2011.

Google will compete with IGA Worldwide and Double Fusion, which already participate in the $78 million in-game ad business.